Posted on March 24, 2014 | Written by Sarah Lofgren
Focusing primarily on industrial applications and construction job sites, Western Safety has sold safety supplies nationally and internationally for over 20 years. Their original site was catalog-based, allowing customers to view products, but little else. Orders still had to be placed via fax or email.
With over 6000 products, Western Safety needed an easy way to enter many products at the same time. They also wanted a site that would be easy for customers to navigate, one that would filter extraneous information and lead safety procurement professionals, warehouses, manufacturing plants, and construction job sites straight to their desired product.
Western Safety approached coolblueweb to develop their site because of our expertise building ecommerce stores with large catalog bases.
Making Complex Searches Simple
Because of Western Safety’s large catalog size, we decided to create primary category trees within Magento that contained subcategories instead of products, helping the customer navigate more quickly to the items they’re looking for. We also offered guided branding services and personalized consulting on how best to set-up and run the finished ecommerce store.
- Magento ecommerce platform
Practical and Customized Results
The resulting website is stylish and simple for visitors to navigate. Customers can add large groups of products to their carts and view custom quotes based on cart size. Western Safety was very pleased with the fact that they could easily add new products to the site without technical support.
Displaying a “safety yellow” color and a custom logo designed by coolblueweb, the new site represents the quality and convenience that Western Safety offers.