Top Ten Epic CBW Wins of 2017!

Written by Sarah Lofgren

2017 has been a crazy year, with lots of twists and turns. As we look forward to an exciting 2018, we’d like to celebrate our Top Ten Epic CBW Wins of 2017.

1. Awesome, New Team Members

This year saw the addition of four, vital members to the cbw team. Jordan and Nina are both expert WooCommerce developers and Jenny and Lucas are our rockstar Project Managers. They bring a lot of experience and energy to the cbw crew and we’re very fortunate to have them.

2. Expanded UX/UI Services

We’ve been growing our UX/UI Services recently and 2017 was an impactful year in that regard. We redesigned four full sites and applied numerous smaller changes for other clients. As our Director of User Experience, Kat is able to analyze what changes will be the most effective for our clients to boost their conversions. She’s had a lot of success refreshing home pages and improving checkout flow. Lots of sites we’ve seen this year were initially designed for desktop, with mobile acting as an afterthought. Now that mobile shopping is growing, Kat enjoys going in and tweaking the checkout process, encouraging mobile conversions.

One of the advantages of using coolblueweb for your design improvements is that the whole team is able to ask questions about business rules. Decisions are made prior to development, which saves a lot of time and allow us to work within our clients’ budgets much better, fitting their designs to those budgets.

3. The Emergence of Docker / TUGBOAT

The lightweight TUGBOAT has been at the forefront of an overhaul in our development process. Conceived by Bryan and the cbw development team, TUGBOAT is at its core a preconfigured LAMP stack running with Docker. It’s meant to be our one-stop solution to get development environments up and running for our clients without any hassle or second-guessing.

Other local dev environment solutions pose risks because of the wild inconsistencies between them and the production environments they attempt to create. Docker works to completely mitigate that risk. TUGBOAT inherits all of Docker’s benefits and, best of all, caters to whatever level of involvement our team wants to put into it. Any developer can spin up an environment with essentially three basic terminal commands and hit the ground running in under three minutes. We’ve very proud of everything we’ve been able to accomplish with TUGBOAT and that it will be released to the public soon! Stay tuned for more upcoming info on TUGBOAT.

4. A Sparkling, New Partnership Program

As we continued to apply agile methodology to our development process, we realized that there was a better way for us to meet the needs of many of our clients, by providing ongoing, structured services through a Partnership Program. The program has grown quickly and become a favorite with clients, as it adds a lot of structure to the development process and guarantees them the scheduled development time they need to get their business goals launched each month.

5. Mattice’s Christmas Cat Sweater

Yes, you read that right. When we posted this image of our employee Christmas sweater competition, the internet was unanimous on which sweater was the winner. Mattice’s cat sweater (which also plays music) dominated.

6. A Brand New Office

Coolblueweb is on the move. Though we’re still in the Pioneer Square area of Seattle, this November we moved our team into a new office space a little closer to the water. If you’re in the area, come see us at 318 1st Ave S, Suite 205, Seattle, WA 98104. Don’t worry – the nerf guns and otter shrine you’ve come to love are still intact. 😉

7. Conferences and MeetUps: Fun and Madness

Coolblueweb was proud to host an official WooConf event in Seattle this year, the Woo Experts Partner Meeting. We’ve also put on a number of Meetups throughout the year and are excited to continue this trend, getting to know other members of our local development and eCommerce community, learning from them and acting as a resource. We also announce cbw hosted Meetups on our twitter and instagram accounts, so be sure to give us a follow if you’re interested in attending!

This year, cbw team members also attended Magento Imagine in Las Vegas and IRCE, The Internet Retailer Conference and Exhibition in Chicago. This enables us to stay on the cutting edge of recent developments within the eCommerce industry and make sure we’re giving our clients the most effective and forward-thinking services.

8. Love Was In the Air

What does that mean? Well, this year Benny, our Executive Assistant, and Chase, a developer on our Woo Team, got hitched. They met when Benny came to work for coolblueweb in 2016 and everyone in the office enjoyed watching their relationship grow. Congrats Benny and Chase! (Or, as they’re known around here, Chenny.) We’re interested to see which two cbw team members get married next. 🙂

9. A Sweet Facelift for

If you haven’t visited our website in awhile, you might want to consider swinging by. A lot of things have changed recently and we’re excited to share them with you. However, you’ll note that all our old resources, including tutorials and blog articles are still in place. We’ll also be rolling out additional updates over the next few months, so keep checking back to find out what’s new.

10. Websites Got Launched

2017 was a productive year for launching new features and websites and our team was excited to get a number of innovative projects out into the online world. Just a few of the sites we’ve worked on in 2017 are:

  • Vivace
  • CITC
  • Lakeside Industries
  • Implan
  • Opkix

Thank you to all our employees, clients and partners for making 2017 such a memorable and exciting year! We’re all very excited to see what 2018 will bring.



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Our team would love to talk with you about your goals for your business and how our experienced developers and designers can help you achieve those goals. Whether you have a simple question or a complex upcoming project, please don’t hesitate to reach out.

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