Posted on February 2, 2017 | Written by Sarah Benton
Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye is drawn to photos and having the right style of images is vital. Customers often focus on images first, often more than other product-related text such as descriptions, and specifications.
Customers make purchasing decisions based on whether product photography is visually appealing, high in quality and truthful to what they receive. The right lighting, setting, color, and photo editing are extremely valuable to any online store. Many shop owners see photography as a place to cut corners and sales can suffer as a result. Instead, there are several ways shop owners can improve a store’s product photos, whether or not they hire a professional.
How to take better product photos:
1. Get to know different styles first-hand
Review other eCommerce sites, especially ones in similar industries. Stores may use various types of product photography styles, so take notes on what works and what doesn’t. Get a feel for what types of images are more visually appealing and are more enticing to purchase. Great pages to start out with are Etsy.com, Zappos.com and Zibbet.com.
2. Choose the right background
Consider what questions a customer might have that can be answered by viewing product images. Does it make sense for a product to be the main focus with a clean backdrop? Or would it better serve the customer to display the product in a setting that showcases its use? If a customer should see both, that works too. Stores often have a mix of photos with stand-alone product images and with the product in-use.
For example, some fashion sites will show a garment laid flat and on a model. Some will go a step further and show a video of the model wearing the garment and walking. Decide the best way a product can be shown for customers to make their decision.
Here are some different examples of product image backgrounds and settings for phones. Notice the different styles and the effect these styles have for the user. Not all of these will work on all sites.
3. Create a photography plan
Put together a list of exactly what is needed for each product. Be sure to include things like how many photos each product will have, what backgrounds or settings are needed, the style for the photos, some examples to work from and etc.
Be realistic with these considerations. Include in the plan information about overall product photography too such as the number of products on the site, how often they images should change and overall vision.
4. Find a specialized professional
If choosing to hire a professional, keep in mind that not all photographers specialize in product photography. Some photographers also specialize in certain types of products such as food, fashion or automotive. Be sure to select a photographer with examples of work that match the type and style of your store’s products.
Give a photographer as much information as possible from the photography plan about a store’s photo needs. Being open about what is needed will help the photographer provide more stellar shots that match the store’s goals.
Getting great product photos is a process with measurable return. By taking the right steps to improve a store’s images, a shop owner is also taking important steps to increase sales.
Once product photos are added to a store, there are numerous methods to display them. This functionality also has a whole set of best practices that our team specializes in. Contact us at [email protected] to improve how your eCommerce store shows product images.