Posted on February 3, 2012 | Written by Jonathan Martin
Social networks have become more than a passing fad; they are vital to advertising your business. We at coolblueweb know how to navigate and strategize your ads to yield top results in the fastest growing advertising platform: Facebook.
Most people know Facebook. But do you know that, Facebook is a site that millions of people (over 750,000,000) use to stay in touch, share pictures, contribute ideas and opinions, and advertise their businesses with friends, relatives and strangers alike? It keeps us constantly connected. With so many daily visitors, how can you not take the opportunity to advertise your business?
FACEBOOK = TARGET DEMOGRAPHIC
How does it work? While Google utilizes the search pay-per-click, Facebook takes advantage of targeting a demographic to advertise to. So instead of waiting for someone to search for your specific product or service, we help you determine who the most profitable demographic would be and then set up a plan to advertise specifically to them.
How much does it cost? There are two ways of advertising on FB: Cost-Per-Click (CPC) or Cost Per Thousand Impressions (CPM). CPC is a tactic to use if you want people to actually click on your advertisement to take them to your website and convert the ‘click’ to a sale or phone call. This works for businesses with products or services they want to sell. CPM is for businesses looking for exposure. If you just started up your company and you want to be seen, CPM might be the best bet for you.
We are highly experienced with both CPC and CPM advertising and we can help you figure out what route would be the most beneficial to your business. As well as pinpointing the right demographic by considering the following factors:
Facebook allows you to specifically target your viewers and that is ingenious. We look forward to assisting you in catapulting your business to new heights using Facebook! Contact us today and let’s begin the journey towards success.
Not sure if Facebook is the right place for your business to focus on? Here are some suggestions for Combining the Power of Keywords with Your Magento Store.