Applying Google AMP
The Perfect Recipe
Inspired Taste is a successful recipe-focused website created by husband and wife duo Adam and Joanne. The couple works together to create delicious and fun-to-make recipes to share with their followers through their website.
Inspired Taste came to coolblueweb hoping to make massive gains in their SEO (search engine optimization) by utilizing the tremendous opportunity presented by using Google AMP. Having great AMP pages requires following a specific set of rules for arranging content and code. Inspired Taste wanted to be on the cutting edge, but needed a technology partner who could meet their AMP vision. While there were a few other AMP plugins available, Inspired Taste’s unique needs and platform limitations required a custom solution to meet their needs.
First, what is Google AMP?
AMP, or Accelerated Mobile Pages, is an initiative backed by Google with the objective of making pages load more quickly for mobile devices. AMP allows key information on web pages to load four times faster than traditional, mobile-optimized pages. Put simply, AMP strips out all the extraneous copy and images on a webpage and delivers a simplified version to mobile users as quickly as possible.