Improving User Experience
For Customers and Employees
Funko had a fantastic product with customers who anxiously awaited each product release. Unfortunately, the company was struggling with a clunky subscription service that wasn’t meeting their needs. With unhappy customers and overwhelmed employees, Funko knew it needed to overhaul the subscription service to something more reliable, visually intuitive, quicker, easier to update, and reflective of their community and brand.
coolblueweb stepped in and completely removed the existing system, developing a new custom subscription program. This enabled Funko’s profits to fly and allowed them to launch two new subscription-based websites: Legion of Collectors (DC themed subscription boxes) and Smuggler’s Bounty (Star Wars themed subscription boxes).