eCommerce Essentials

What makes our gears turn. Web development musings and pontifications from the team at coolblueweb.

WooCommerce Subscription Plugin: What You Need to Know

Bryan Littlefield

With the growth of subscription programs, WooCommerce store owners often wonder whether the WooCommerce Subscription Plugin will work for them, or if they need to...

#QuizACoder – Meet Howard!

Sarah Lofgren

We’re excited to announce the premier of our #QuizACoder series where we talk with coolblueweb devs and get insight on their hobbies and experiences, as...

11 Ways to Increase eCommerce Sales by Improving Checkout

Emily Doherty

Optimizing checkout ensures your customers receive a positive shopping experience and get through the cart to complete their sale. Streamlined design, functionality, and trust play...

coolblueweb Listed as a Top Web Developer in Seattle!

Emily Doherty

Web development and ecommerce platforms are our specialties and we take pride in the Magento, WordPress and custom development projects we deliver. That is why...

Lessons in eCommerce From the Noble Sea Otter

Sarah Lofgren

In honor of Sea Otter Awareness Week We love otters at the cbw office. They’re smart, they’re curious and they’re adorable… what’s not to love? As...

3 Tips for Successful Conversion Rate Optimization

Jonathan Martin

We are going to kick off a set of tips for optimizing the conversion rate of an eCommerce store. Conversion Rate Optimization (CRO) is not...

Ecommerce SEO: Keeping Results After a Relaunch

Jonathan Martin

For most companies, having great eCommerce SEO (search engine optimization) is an important component of their traffic plan. Launching a brand-new site is different than...

Marketing Steps | Holiday Prep Checklist for eCommerce Stores, Part 2

Sarah Lofgren

Summer is the time to get holiday marketing plans in place, so you aren’t winging your campaign when fall hits. Not sure where to start?...

Technical Steps | Holiday Prep Checklist for eCommerce Stores, Part 1

Sarah Lofgren

The sun is shining and, for most of us, the holidays are the last thing on our minds. However, for eCommerce store owners, the best...

Developers and Dragons: Slaying Bugbears with Agile Workflow

Matt Mattice

The hulking bugbear brought down his maul a final time, dashing the head of the party’s last-best hope against the jagged wall of the cavern....


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Our team would love to talk with you about your goals for your business and how our experienced developers and designers can help you achieve those goals. Whether you have a simple question or a complex upcoming project, please don’t hesitate to reach out.

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