eCommerce Essentials

Category: Web Design

Choosing the Best WooCommerce Theme


With thousands of WordPress themes to choose from, it's important to select one that is the right fit. While themes can be customized with alternate...

Why Customers Spend More When a Store has a “Save for Later” Option

Kat Garsi

  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on...

Top Tips to Take Better Product Photos

Sarah Benton

Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye...

Powerpack: A Powerful New Tool for WooCommerce


With the recent release of Powerpack, personalizing the look and feel of WooCommerce just got much easier. A plugin built by the experts at WooCommerce,...

Magento Product Images: Everything You Wanted To Know

Sarah Lofgren

The importance of effective product photography can’t be overstated. When customers shop online, they generally experience a high level of convenience, but lose out on...

Supercharging your CTAs

Sarah Lofgren

CTA is web speak for Call to Action. What do CTAs do? They do exactly what they say they do – reach out to your...

Adding a Custom Favicon to Your Magento Store

Sarah Lofgren

Favicons are the small icons used to represent website and web pages in multiple locations. The word favicon is an abbreviation of “favorite icon”. Normally you’ll...

Your Magento Home Page

Sarah Lofgren

Magento likens your home page to a shop window. A homepage can be a great way to show off your products, brand identity and, when...

Watermarking Product Images in Magento

Sarah Lofgren

It’s frustrating to put in the time and expense of creating original imagery for your online store, only to have competitors swoop in and steal...

Taking Your Magento Store Mobile

Sarah Lofgren

There are a number of different studies and statistics on mobile usage, but a general estimate is that mobile shoppers now account for approximately 30%...


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