eCommerce Essentials

Category: SEO

HTTP vs HTTPS: Why You Need to Make The Switch Today

http vs https banner

Emily Doherty

From security to search engine ranking, from speed to customer trust, there is no reason for your website to remain on HTTP. None at all. Without...

Striving for Success in eCommerce SEO


Take your search engine rankings up a notch with these trending strategies. This is the best time to focus on increasing the overall user experience...

11 Ways to Increase eCommerce Sales by Improving Checkout

Emily Doherty

Optimizing checkout ensures your customers receive a positive shopping experience and get through the cart to complete their sale. Streamlined design, functionality, and trust play...

Lessons in eCommerce From the Noble Sea Otter

Sarah Lofgren

In honor of Sea Otter Awareness Week We love otters at the cbw office. They’re smart, they’re curious and they’re adorable… what’s not to love? As...

3 Tips for Successful Conversion Rate Optimization

Jonathan Martin

We are going to kick off a set of tips for optimizing the conversion rate of an eCommerce store. Conversion Rate Optimization (CRO) is not...

Ecommerce SEO: Keeping Results After a Relaunch

Jonathan Martin

For most companies, having great eCommerce SEO (search engine optimization) is an important component of their traffic plan. Launching a brand-new site is different than...

SEO Considerations for Successful Blogging

Sarah Lofgren

Each time you publish a blog post you’re creating a new, searchable page for your website. Adding pages means more chances to draw potential customers...

Blog Entry Ideas for Your Magento Store

Sarah Lofgren

So, you know that blogging boosts your SEO and provides interesting and informative content to keep your customers coming back. You’ve set up your blog...

Dealing with 404s in Your Magento Store

Sarah Lofgren

It’s happened to everyone. You’re browsing the internet, trying to find a very specific item. Just as you’re about to land on the exact information...

Are You Making this Common Marketing Mistake with Your Magento Store?

Emily Doherty

Aside from performance and operational issues, the biggest mistake you can make as a Magento store owner is not using marketing resources to guide your...


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