eCommerce Essentials

Category: eCommerce Strategy

Define The Product | Starting a Subscription Program, Part 1

Sarah Lofgren

This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Once you're done reading,...

ECommerce Trend Spotting at This Year’s IRCE Event

coolblueweb

coolblueweb CEO, Jonathan Martin and Director of Solutions Bryan Littlefield at the coolblueweb booth Members of the coolblueweb team returned to our Seattle office this week...

Choosing the Best WooCommerce Theme

coolblueweb

With thousands of WordPress themes to choose from, it's important to select one that is the right fit. While themes can be customized with alternate...

Tips for Creating the Perfect Ecommerce Landing Page

Sarah Lofgren

ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including...

10 Ways to Increase eCommerce Store Speed

Kat Garsi

Most store owners understand the importance of having a quick-loading online store, but not all know how to actually make a site faster. They also know...

How to Upgrade from Magento 1 to Magento 2

Sarah Lofgren

Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In...

9 Ways to Make Your WooCommerce Store More Secure

Sarah Lofgren

Hackers present a tangible threat to online retailers and it’s more important than ever to ensure your website is guarded. One of the best ways...

Why Customers Spend More When a Store has a “Save for Later” Option

Kat Garsi

  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on...

Moving from Magento 1 to Magento 2: All Your Questions Answered

Sarah Lofgren

  What is Magento 2? Magento 2 launched in November 2015, creating a big splash in the eCommerce development community. It’s best not to think of Magento...

Top Tips to Take Better Product Photos

Sarah Benton

Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye...

   

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