eCommerce Essentials

Articles written by Sarah Lofgren

magento 2 migrate upgrade

Making the Upgrade from Magento 1 to Magento 2 (Updated)

This post has been updated to reflect Adobe's announcement regarding expiration of support for Magento 1 sites. Letting your site go stale is not an option...

By Sarah Lofgren

Magento, eCommerce Strategy
starting subscription service - bath essentials image

The Ultimate Guide to Starting a Subscription Service

While a subscription service isn’t the hot, new thing it once was, it can provide huge benefits to both customers and entrepreneurs. One of the...

By Sarah Lofgren

Marketing, eCommerce Strategy

Creating Promotions in Magento 2 with Cart Price Rules (Updated)

Smart online retailers know that creating promotions is a great way to garner customer loyalty and bring in return shoppers. Discounts can also be an...

By Sarah Lofgren

Magento

Configuring Shipping Taxes in Magento 2 (UPDATED)

This post is specifically intended for store owners who sell taxable items online and ship via one of the common, United States shipping carriers.  Are...

By Sarah Lofgren

Magento

The Ultimate Guide to Magento 2 Reports (Updated)

One of the advantages of the Magento 2 platform is its extensive reporting capabilities. Magento 2 reports are detailed, versatile, and available for every aspect of...

By Sarah Lofgren

Magento, eCommerce Strategy

Managing Seasonal Fluctuations in the Universe of eCommerce

It’s normal for eCommerce businesses to experience fluctuations throughout the year as the seasonal demand for their products and services expands and diminishes. For example:...

By Sarah Lofgren

eCommerce Strategy

Winning at Valentine’s Day: eCommerce Strategies

A lot of people have a complicated relationship with Valentine's Day. It can be difficult knowing what gift to buy in the best of circumstances,...

By Sarah Lofgren

Marketing

Top Ten Epic CBW Wins of 2017!

2017 has been a crazy year, with lots of twists and turns. As we look forward to an exciting 2018, we’d like to celebrate our...

By Sarah Lofgren

coolblueweb

Podcast Recommendations: What We’re Listening To Now

We’re big fans of podcasts here at the cbw offices and love taking advantage of the opportunity to gain a little extra knowledge and insight...

By Sarah Lofgren

coolblueweb

Spooktacular Halloween eCommerce Facts [INFOGRAPHIC]

Halloween is almost here! Carved pumpkins are popping up and candy is unavoidable. As the 4th largest and most popular holiday for online purchasing, Halloween...

By Sarah Lofgren

eCommerce Strategy

   

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