Make it a great weekend!

We laid out the message and design in Illustrator.

Here are a few shots of the process.  Pretty simple.

That is Bryans real smile, No Cheese here!

For $30 bucks and 15 minutes of work we are pretty happy with the results.

Stay tuned for next week’s Fiverr Friday.  There are knives involved.

Here at CoolBlueWeb we do a lot of Our Design from scratch. Although being unique from project to project is our absolute goal,  some tasks are simply recurring actions that we can streamline so that we can focus our development on larger customizations. One of which comes up quite frequently and that is the effect of letterpress.

Included in the download is an illustrator File that contains an letterpress graphic style that can be applied to any object.

Instructions

• Open Any Illustrator File
• Go to View -> Graphic Style
• In the Top-Left Corner Click The Menu Icon and Navigate to Open Graphic Style Library -> Other Library…
• Navigate to the Downloaded File an walaa! You now have a preset Letterpress style that can be applied to any object

Download File:

  Note: In order to alter variables select object  and open your Appearance Window

]]> http://coolblueweb.com/blog/freebie-illustrator-letterpress-graphic-style/feed/ 0 http://coolblueweb.com/blog/landing-page-optimization/ http://coolblueweb.com/blog/landing-page-optimization/#comments Tue, 07 Feb 2012 22:45:02 +0000 jonathan http://coolblueweb.com/?p=425 Read More...]]> What is Landing Page Optimization?

A landing page is where people go when they click on your link or ad.  Optimizing your landing page means you will convert more of those ‘clicks’ into paying customers.

Factors Leading to Poor Conversion Rates

There are many reasons why your landing page is not as effective as it should be including:

• Color is off
• Poor Call to Action
• Messy Site Navigation
• Too Much Info
• Too Little Info
• Confusing Message

Do I Need LPO?

Chances are, almost every website could benefit from an improved landing page.  Some specific guidelines are:

• Do you have high traffic?
• Low conversion rate?
• Design questions on new landing page?
• Want a higher Return on Investment?

If you fit into one of these criteria, then your landing page can be improved and therefore will yield higher profits. We have years of experience fine tuning landing pages to attract customers and give them what they are looking for.

Next Step

Contact us today for a free website development consultation.  We will review your website and give you a no obligation quote. 

Even with the internet enabling people to buy and search products and services all over the world, many still purchase locally.  Why?  Comfort.  Security.  They like to know that they can go visit the store or talk to the owner in person.  That is why it is imperative to advertise your business locally as well as globally.

 How do you advertise locally?

That’s where we come in.  CoolBlueWeb has years of experience and research into what exactly is an effective way for you to optimize your location.  It can be as simple as adding your city to a key word search.  We work with you and study your target demographic and your local competition to create the best optimization plan for your business.

 What can you gain?

Aside from increased visibility, you will benefit with:

*Brand recognition

*Local reputation

*Increased conversions

*Increased local visitors

 Soar to the top of local search rankings!

Take advantage of local search advertising and ensure your business pops up first when searched locally.  Call us today for a free consultation.  We will review your business, your location and your demographic to create a custom plan. And we do this with zero obligation on your part, for free.

Most people know of Facebook.  But to recap, Facebook is a site that millions of people (over 750,000,000) use to stay in touch, share pictures, contribute ideas and opinions, and advertise their business with friends, relatives and strangers alike.  It keeps us constantly connected.  With so many daily visitors, how can you not take the opportunity to advertise your business?

FACEBOOK= TARGET DEMOGRAPHIC

How does it work?  While Google utilizes the search pay-per-click, Facebook takes advantage of targeting a demographic to advertise to. So instead of waiting for someone to search for your specific product or service, we help you determine who the most profitable demographic would be and then set up a plan to advertise specifically to them.

How much does it cost? There are two ways of advertising on FB: Cost-Per-Click (CPC) or Cost Per Thousand Impressions (CPM).  CPC is a tactic to use if you want people to actually click on your advertisement to take them to your website and convert the ‘click’ to a sale or phone call.  This works for businesses with products or services they want to sell.  CPM is for businesses looking for exposure.  If you just started up your company and you want to be seen, CPM might be the best bet for you.

We are highly experienced with both CPC and CPM advertising and we can help you figure out what route would be the most beneficial to your business.  As well as pinpointing the right demographic by considering the following factors:

Age

Gender

Location

Interests

Facebook allows you to specifically target your viewers.  And that is ingenious. We look forward to assist you in catapulting your business to new heights using Facebook!  Contact us today and let’s begin the journey towards success.

CoolBlueWeb started in 2009 when President Jonathan Martin saw a real need from local businesses for a trustworthy web marketer.  He started the small company and watched it grow as the city recognized Jonathan’s talent and genuine care for the businesses.

Why are we different?  Because we take on clients we are sure can profit from our work, not just ones we can profit from.  And at CoolBlueWeb, you get a full package.  We meet with you several times to go through the process and teach you how to update your site, make changes to hours of operations, all the little things that come up.  This way, you have no extra fees piling on.

Our team includes: web developers, web designers, SEO specialists and content writers.  Whatever you need, we have you covered.

Besides web development and design, we also specialize in:

PPC

SEO

Magento

Have we piqued your interest?  Do you have questions?  We invite you to contact us today!  We look forward to working with you and your business.