Managing Your Growth | Starting a Subscription Program, Part 3

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This is part three in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Check out Part One: Define the Product and Part Two: Know Your Customers. A subscription program can take off quickly and it’s important that a business plans ahead for growth before launching. Determine the Level […]

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Announcing Our New ShipStation Partnership

coolblueweb-and-shipstation

coolblueweb is excited to share that we’re now partnering with ShipStation to offer our clients a more comprehensive range of shipping options. “Our clients have been telling us great things about ShipStation for years.” – Jonathan Martin, coolblueweb President and Founder In Spring 2017, one of our clients, an eCommerce business owner who sells bath […]

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Understanding Your Customers | Starting a Subscription Program, Part 2

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This article is Part Two in our three-part series about Starting a Subscription Program. Also check out: Part One: Define the Product and Part Three: Managing Growth. When you’re running a subscription program, keeping customers becomes as important as finding new customers. Because of this, you can’t neglect the needs and desires of your existing subscribers. One […]

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How to Upgrade from Magento 1 to Magento 2

magento-2

Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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Why Customers Spend More When a Store has a “Save for Later” Option

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  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The average abandoned cart rate is between 60%-80%1 for eCommerce stores. […]

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How to Fine-Tune Checkout to Increase Order Value

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  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The Business Goal: Increase Average Order Value For many years, online […]

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