WooCommerce Subscription Plugin: What You Need to Know

Subscription Plugin Help

With the growth of subscription programs, WooCommerce store owners often wonder whether the WooCommerce Subscription Plugin will work for them, or if they need to go to the extra effort of building a custom subscription program. Each subscription model is a little different, so the answer to this question varies depending on the specifications of […]

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coolblueweb Listed as a Top Web Developer in Seattle!

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Web development and ecommerce platforms are our specialties and we take pride in the Magento, WordPress and custom development projects we deliver. That is why it is with great pleasure we announce that coolblueweb has been ranked as one of the top three web developers in Seattle by Clutch. Clutch is a ratings and reviews […]

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3 Tips for Successful Conversion Rate Optimization

Conversion Rate Optimization

We are going to kick off a set of tips for optimizing the conversion rate of an eCommerce store. Conversion Rate Optimization (CRO) is not a one size fits all process; what works for one audience may not work for another, so each of these tips should be taken with a grain of salt. Also […]

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Ecommerce SEO: Keeping Results After a Relaunch

Launching Website and Keep SEO

For most companies, having great eCommerce SEO (search engine optimization) is an important component of their traffic plan. Launching a brand-new site is different than launching a rebuild. Both have the same core principles, but with a relaunch it’s vital that store owners retain any positive rankings earned by the previous site. The last thing […]

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Managing Your Growth | Starting a Subscription Program, Part 3

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This is part three in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Check out Part One: Define the Product and Part Two: Know Your Customers. A subscription program can take off quickly and it’s important that a business plans ahead for growth before launching. Determine the Level […]

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Announcing Our New ShipStation Partnership

coolblueweb-and-shipstation

coolblueweb is excited to share that we’re now partnering with ShipStation to offer our clients a more comprehensive range of shipping options. “Our clients have been telling us great things about ShipStation for years.” – Jonathan Martin, coolblueweb President and Founder In Spring 2017, one of our clients, an eCommerce business owner who sells bath […]

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Understanding Your Customers | Starting a Subscription Program, Part 2

admin

This article is Part Two in our three-part series about Starting a Subscription Program. Also check out: Part One: Define the Product and Part Three: Managing Growth. When you’re running a subscription program, keeping customers becomes as important as finding new customers. Because of this, you can’t neglect the needs and desires of your existing subscribers. One […]

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Define The Product | Starting a Subscription Program, Part 1

subscription-program-product

This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Once you’re done reading, check out Part 2: Understanding Your Customers and Part 3: Managing Growth. Subscription programs aren’t the hot, new thing they once were, however, they provide huge benefits to both customers […]

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