7 Common Inbound Marketing Mistakes That Will Hurt Your Business

Common-Inbound-Marketing-Mistakes

‘Inbound Marketing’ is a term that gets thrown around a lot these days, but what does it really mean? Inbound Marketing is a method of bringing visitors into your brand, using high quality content to encourage them to engage with your website. Instead of going out and pestering leads with spam, commercials, cold-calls, and flyers, […]

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Payment Options with Magento (Community Edition)

Payment-Options-with-Magento

The current edition of Magento offers a variety of payment options, which means you have the ability to offer your customers a flexible range of choices when they reach the checkout page on your store. Some of the payment options are integrated through popular gateways PayPal Payflow Pro and Authorize.net. These gateways allow you to […]

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SEO Considerations for Successful Blogging

SEO-Considerations-for-Successful-Blogging

Each time you publish a blog post you’re creating a new, searchable page for your website. Adding pages means more chances to draw potential customers to your site and introduce them to your company. Keeping a continuous stream of new content on your blog is also a proven way to boost your site’s Google rankings. […]

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5 Tips for a Successful Web Project – Part IV (Testing)

5-Tips---Testing

This blog entry is the fourth section of our ongoing series on: 5 Tips for a Successful Web Project. The sections include: Understand what Scope Creep is and how it impacts your project Consider that writing your own content might be harder than you think Assign a single point of contact for communication/decision making Make […]

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5 Tips for a Successful Web Project – Part III (Communication)

5-Tips---Communication

This blog entry is the third post in our series: 5 Tips for a Successful Web Project.  To recap the list: Understand what Scope Creep is and how it impacts your project Consider that writing your own content might be harder than you think Assign a single point of contact for communication/decision making Make a […]

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5 Tips for a Successful Web Project – Part II (Content)

5-Tips---Content

This is the next post in our Series, 5 Tips for a Successful Web Project. You can visit the first point on Scope Creep here to find out ways that timelines and budgets expand, as well as strategies for keeping them stable.  To recap the list: Understand what Scope Creep is and how it impacts […]

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5 Tips for a Successful Web Project – Part I (Scope Creep)

5-Tips---Scope-Creep

As a business owner, engaging a provider to create a new website, design a web app, or make modifications to your existing site can be both exciting and and overwhelming. Site owners can help their projects run more smoothly by keeping the following 5 things in mind: Understand what Scope Creep is and how it […]

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Keeping Your Writers on the Same Page

Keeping-Your-Writers-on-the-Same-Page

Once you’ve developed a voice for your company, it’s important to keep all your writers on the same page. Whether you’re planning on hiring freelancers or having one of your employees create blog entries, consistency is key. Make a Guidebook Just like you would create a style guide to demonstrate your company’s visual choices to […]

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Have We Mentioned that our Clients are Awesome?

Coffee

Here at coolblueweb, we’re pretty proud to announce that we have some of the coolest clients in the business. They’re smart, they’re driven and, every once in a while, they send us something amazing. Check out what arrived at the coolblueweb office yesterday: Camano Island Coffee Roasters sell delicious, ethically-produced coffee via a subscription model. […]

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