Magento Product Images

Magento-Product-Images

The importance of effective product photography can’t be overstated. When customers shop online, they generally experience a high level of convenience, but lose out on the tactile interaction provided by physical stores. Excellent product photography can change that. You want your images to be textured, detailed and evocative so customers feel they are getting a […]

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Supercharging your CTAs

CTAs

CTA is web speak for Call to Action. What do CTAs do? They do exactly what they say they do – reach out to your customers and encourage them to act. Acting could mean filling out a survey, making a purchase, setting an appointment, downloading a manual, or sending a message via your contact form. […]

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Our Amazing Clients – Funko Pop

Funko

At coolblueweb we’re very passionate about the work we do for our clients. What makes our days especially exciting is when we get to work with clients who create amazing products we can brag about to our families and friends. If you walk into the coolblue office, one of the first things you’ll notice is […]

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7 Common Inbound Marketing Mistakes That Will Hurt Your Business

Common-Inbound-Marketing-Mistakes

‘Inbound Marketing’ is a term that gets thrown around a lot these days, but what does it really mean? Inbound Marketing is a method of bringing visitors into your brand, using high quality content to encourage them to engage with your website. Instead of going out and pestering leads with spam, commercials, cold-calls, and flyers, […]

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Payment Options with Magento (Community Edition)

Payment-Options-with-Magento

The current edition of Magento offers a variety of payment options, which means you have the ability to offer your customers a flexible range of choices when they reach the checkout page on your store. Some of the payment options are integrated through popular gateways PayPal Payflow Pro and Authorize.net. These gateways allow you to […]

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SEO Considerations for Successful Blogging

SEO-Considerations-for-Successful-Blogging

Each time you publish a blog post you’re creating a new, searchable page for your website. Adding pages means more chances to draw potential customers to your site and introduce them to your company. Keeping a continuous stream of new content on your blog is also a proven way to boost your site’s Google rankings. […]

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5 Tips for a Successful Web Project – Part IV (Testing)

5-Tips---Testing

This blog entry is the fourth section of our ongoing series on: 5 Tips for a Successful Web Project. The sections include: Understand what Scope Creep is and how it impacts your project Consider that writing your own content might be harder than you think Assign a single point of contact for communication/decision making Make […]

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5 Tips for a Successful Web Project – Part III (Communication)

5-Tips---Communication

This blog entry is the third post in our series: 5 Tips for a Successful Web Project.  To recap the list: Understand what Scope Creep is and how it impacts your project Consider that writing your own content might be harder than you think Assign a single point of contact for communication/decision making Make a […]

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