Once you’ve developed a voice for your company, it’s important to keep all your writers on the same page. Whether you’re planning on hiring freelancers or having one of your employees create blog entries, consistency is key.
Make a Guidebook
Just like you would create a style guide to demonstrate your company’s visual choices to any designer, it’s helpful to write a guide outlining the desired voice for all copy. Not only will this inform other writers, but it will also serve as a helpful reminder to you in the future.
Demonstrate the voice of your company throughout the guide, making it easy for readers to understand the tone you’re going for. Include snippets of copy from your website so that they can see it in action. If your marketing team wants to highlight certain keywords or phrases, be certain to include that information. Combining the Power of Keywords with Your Magento Store goes a little deeper into the mysterious world of keywords. When you’re explaining how you want to integrate keywords into your content, checklists can be helpful, as well as screenshots.
It’s worth also reading our article on SEO Considerations for Successful Blogging if you’re looking for a way to boost your blog’s search engine ranking.
Creating a guide may seem like a lot of work initially, but not only does it allow you to maintain a level of consistency, it also saves you a lot of time explaining your needs to each new writer you hire.
If you’d like help marketing your store, we’d love to talk with you about your goals. You can reach our team at firstname.lastname@example.org.