11 Ways to Increase eCommerce Sales by Improving Checkout

Checkout and Conversion

Optimizing checkout ensures your customers receive a positive shopping experience and get through the cart to complete their sale. Streamlined design, functionality, and trust play a huge role in making sure shoppers don’t abandon their carts and take their business elsewhere. A whopping 68% of eCommerce consumers abandon their carts on average and this actionable […]

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3 Tips for Successful Conversion Rate Optimization

Conversion Rate Optimization

We are going to kick off a set of tips for optimizing the conversion rate of an eCommerce store. Conversion Rate Optimization (CRO) is not a one size fits all process; what works for one audience may not work for another, so each of these tips should be taken with a grain of salt. Also […]

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Ecommerce SEO: Keeping Results After a Relaunch

Launching Website and Keep SEO

For most companies, having great eCommerce SEO (search engine optimization) is an important component of their traffic plan. Launching a brand-new site is different than launching a rebuild. Both have the same core principles, but with a relaunch it’s vital that store owners retain any positive rankings earned by the previous site. The last thing […]

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SEO Considerations for Successful Blogging

SEO-Considerations-for-Successful-Blogging

Each time you publish a blog post you’re creating a new, searchable page for your website. Adding pages means more chances to draw potential customers to your site and introduce them to your company. Keeping a continuous stream of new content on your blog is also a proven way to boost your site’s Google rankings. […]

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Blog Entry Ideas for Your Magento Store

Blog-Entry-Ideas-for-your-Magento-Store

So, you know that blogging boosts your SEO and provides interesting and informative content to keep your customers coming back. You’ve set up your blog and maybe you’ve even written a few entries. The problem is, after a while you start to lose interest, or begin running out of ideas. You aren’t the only one. […]

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Dealing with 404s in Your Magento Store

Dealing-with-404s

It’s happened to everyone. You’re browsing the internet, trying to find a very specific item. Just as you’re about to land on the exact information you need, the dreaded 404 message appears. “Page not Found.” No! 404 error messages are most common with dynamic websites that change constantly. If they are starting to show up […]

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Are You Making this Common Marketing Mistake with Your Magento Store?

Are-you-Making-this-Common-Marketing-Mistake

Aside from performance and operational issues, the biggest mistake you can make as a Magento store owner is not using marketing resources to guide your strategy, especially Google Analytics. Magento is one of the better eCommerce platforms available in terms of Search Engine Optimization. It handles a great deal of best practice optimizations out of […]

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Your Magento Home Page

Your-Magento-Home-Page

Magento likens your home page to a shop window. A homepage can be a great way to show off your products, brand identity and, when done properly, entice customers to explore further. Many times the homepage is the most visited portion of a website. It’s the page your customers will remember after they’ve left and […]

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Drive Traffic to Your Magento Store with Blogger Outreach

Drive-Traffic-to-your-Magento-store-with-Blogger-Outreach

You’ve heard the formula before: Optimize your website, create original content and then the traffic and sales will come pouring in. While ranking well in search engine results can help bring more potential customers to your website, focusing only on improving your rankings can distract you from your real goal of reaching potential customers when […]

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