7 Common Inbound Marketing Mistakes That Will Hurt Your Business

Common-Inbound-Marketing-Mistakes

‘Inbound Marketing’ is a term that gets thrown around a lot these days, but what does it really mean? Inbound Marketing is a method of bringing visitors into your brand, using high quality content to encourage them to engage with your website. Instead of going out and pestering leads with spam, commercials, cold-calls, and flyers, […]

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SEO Considerations for Successful Blogging

SEO-Considerations-for-Successful-Blogging

Each time you publish a blog post you’re creating a new, searchable page for your website. Adding pages means more chances to draw potential customers to your site and introduce them to your company. Keeping a continuous stream of new content on your blog is also a proven way to boost your site’s Google rankings. […]

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Keeping Your Content Writers on the Same Page

Keeping-Your-Writers-on-the-Same-Page

Once you’ve developed a voice for your company, it’s important to keep all your writers on the same page. Whether you’re planning on hiring freelancers or having one of your employees create blog entries, consistency is key. Make a Guidebook Just like you would create a style guide to demonstrate your company’s visual choices to […]

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Blog Entry Ideas for Your Magento Store

Blog-Entry-Ideas-for-your-Magento-Store

So, you know that blogging boosts your SEO and provides interesting and informative content to keep your customers coming back. You’ve set up your blog and maybe you’ve even written a few entries. The problem is, after a while you start to lose interest, or begin running out of ideas. You aren’t the only one. […]

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Combining the Power of Keywords with your Magento Store

Combining-the-Power-of-Keywords

You’ve heard over and over again about the importance of keywords in determining search results. But, with so much conflicting information out there and Google changing their search algorithm all the time, knowing where to start can be confusing. There are three important elements to consider when deciding where to put your keywords in a […]

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Dealing with 404s in Your Magento Store

Dealing-with-404s

It’s happened to everyone. You’re browsing the internet, trying to find a very specific item. Just as you’re about to land on the exact information you need, the dreaded 404 message appears. “Page not Found.” No! 404 error messages are most common with dynamic websites that change constantly. If they are starting to show up […]

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Are You Making this Common Marketing Mistake with Your Magento Store?

Are-you-Making-this-Common-Marketing-Mistake

Aside from performance and operational issues, the biggest mistake you can make as a Magento store owner is not using marketing resources to guide your strategy, especially Google Analytics. Magento is one of the better eCommerce platforms available in terms of Search Engine Optimization. It handles a great deal of best practice optimizations out of […]

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Your Magento Home Page

Your-Magento-Home-Page

Magento likens your home page to a shop window. A homepage can be a great way to show off your products, brand identity and, when done properly, entice customers to explore further. Many times the homepage is the most visited portion of a website. It’s the page your customers will remember after they’ve left and […]

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Drive Traffic to Your Magento Store with Blogger Outreach

Drive-Traffic-to-your-Magento-store-with-Blogger-Outreach

You’ve heard the formula before: Optimize your website, create original content and then the traffic and sales will come pouring in. While ranking well in search engine results can help bring more potential customers to your website, focusing only on improving your rankings can distract you from your real goal of reaching potential customers when […]

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Seattle Business Owner: Jonathan Martin

Seattle-Web-Developer---Jonathan

The President and Founder of coolblueweb, Jonathan was born in California, but raised in the majestic city of Auburn, Washington. He graduated from the University of Washington with a business degree and currently resides in West Seattle with his wife and two daughters. When Jonathan started coolblueweb in 2009, he operated the business out of […]

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