Are You Making this Common Marketing Mistake with Your Magento Store?


Aside from performance and operational issues, the biggest mistake you can make as a Magento store owner is not using marketing resources to guide your strategy, especially Google Analytics. Magento is one of the better eCommerce platforms available in terms of Search Engine Optimization. It handles a great deal of best practice optimizations out of […]

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Seattle Business Owner: Jonathan Martin


The President and Founder of coolblueweb, Jonathan was born in California, but raised in the majestic city of Auburn, Washington. He graduated from the University of Washington with a business degree and currently resides in West Seattle with his wife and two daughters. When Jonathan started coolblueweb in 2009, he operated the business out of […]

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What is Pay-Per-Click Marketing?


Pay-per-click marketing (PPC) is just like it sounds; you are only charged when a customer decides that your ad is what they are looking for and visits your website. Pay-per-click marketing allows your business to advertise in the “Sponsored Links” section listed on the top and side bars of the most popular search engines including Google […]

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