Top Tips to Take Better Product Photos

Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye is drawn to photos and having the right style of images is vital. Customers often focus on images first, often more than other product-related text such as descriptions, and specifications. […]

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Supercharging your CTAs

CTAs

CTA is web speak for Call to Action. What do CTAs do? They do exactly what they say they do – reach out to your customers and encourage them to act. Acting could mean filling out a survey, making a purchase, setting an appointment, downloading a manual, or sending a message via your contact form. […]

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7 Common Inbound Marketing Mistakes That Will Hurt Your Business

Common-Inbound-Marketing-Mistakes

‘Inbound Marketing’ is a term that gets thrown around a lot these days, but what does it really mean? Inbound Marketing is a method of bringing visitors into your brand, using high quality content to encourage them to engage with your website. Instead of going out and pestering leads with spam, commercials, cold-calls, and flyers, […]

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SEO Considerations for Successful Blogging

SEO-Considerations-for-Successful-Blogging

Each time you publish a blog post you’re creating a new, searchable page for your website. Adding pages means more chances to draw potential customers to your site and introduce them to your company. Keeping a continuous stream of new content on your blog is also a proven way to boost your site’s Google rankings. […]

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Keeping Your Writers on the Same Page

Keeping-Your-Writers-on-the-Same-Page

Once you’ve developed a voice for your company, it’s important to keep all your writers on the same page. Whether you’re planning on hiring freelancers or having one of your employees create blog entries, consistency is key. Make a Guidebook Just like you would create a style guide to demonstrate your company’s visual choices to […]

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Blog Entry Ideas for Your Magento Store

Blog-Entry-Ideas-for-your-Magento-Store

So, you know that blogging boosts your SEO and provides interesting and informative content to keep your customers coming back. You’ve set up your blog and maybe you’ve even written a few entries. The problem is, after a while you start to lose interest, or begin running out of ideas. You aren’t the only one. […]

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Combining the Power of Keywords with your Magento Store

Combining-the-Power-of-Keywords

You’ve heard over and over again about the importance of keywords in determining search results. But, with so much conflicting information out there and Google changing their search algorithm all the time, knowing where to start can be confusing. There are three important elements to consider when deciding where to put your keywords in a […]

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Dealing with 404s in Your Magento Store

Dealing-with-404s

It’s happened to everyone. You’re browsing the internet, trying to find a very specific item. Just as you’re about to land on the exact information you need, the dreaded 404 message appears. “Page not Found.” No! 404 error messages are most common with dynamic websites that change constantly. If they are starting to show up […]

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Are You Making this Common Marketing Mistake with Your Magento Store?

Are-you-Making-this-Common-Marketing-Mistake

Aside from performance and operational issues, the biggest mistake you can make as a Magento store owner is not using marketing resources to guide your strategy, especially Google Analytics. Magento is one of the better eCommerce platforms available in terms of Search Engine Optimization. It handles a great deal of best practice optimizations out of […]

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