Striving for Success in eCommerce SEO

Long Form Quality Content Image

Take your search engine rankings up a notch with these trending strategies. This is the best time to focus on increasing the overall user experience and offer shoppers choices as to how they view and interact with your eCommerce store. Implementing these techniques will help your online business stay ahead of the competition. Is Creating […]

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11 Ways to Increase eCommerce Sales by Improving Checkout

Checkout and Conversion

Optimizing checkout ensures your customers receive a positive shopping experience and get through the cart to complete their sale. Streamlined design, functionality, and trust play a huge role in making sure shoppers don’t abandon their carts and take their business elsewhere. A whopping 68% of eCommerce consumers abandon their carts on average and this actionable […]

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3 Tips for Successful Conversion Rate Optimization

Conversion Rate Optimization

We are going to kick off a set of tips for optimizing the conversion rate of an eCommerce store. Conversion Rate Optimization (CRO) is not a one size fits all process; what works for one audience may not work for another, so each of these tips should be taken with a grain of salt. Also […]

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Ecommerce SEO: Keeping Results After a Relaunch

Launching Website and Keep SEO

For most companies, having great eCommerce SEO (search engine optimization) is an important component of their traffic plan. Launching a brand-new site is different than launching a rebuild. Both have the same core principles, but with a relaunch it’s vital that store owners retain any positive rankings earned by the previous site. The last thing […]

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Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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Top Tips to Take Better Product Photos

product-photography

Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye is drawn to photos and having the right style of images is vital. Customers often focus on images first, often more than other product-related text such as descriptions, and specifications. […]

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Supercharging your CTAs

CTAs

CTA is web speak for Call to Action. What do CTAs do? They do exactly what they say they do – reach out to your customers and encourage them to act. Acting could mean filling out a survey, making a purchase, setting an appointment, downloading a manual, or sending a message via your contact form. […]

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