Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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Top Tips to Take Better Product Photos

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Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye is drawn to photos and having the right style of images is vital. Customers often focus on images first, often more than other product-related text such as descriptions, and specifications. […]

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Supercharging your CTAs

CTAs

CTA is web speak for Call to Action. What do CTAs do? They do exactly what they say they do – reach out to your customers and encourage them to act. Acting could mean filling out a survey, making a purchase, setting an appointment, downloading a manual, or sending a message via your contact form. […]

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7 Common Inbound Marketing Mistakes That Will Hurt Your Business

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‘Inbound Marketing’ is a term that gets thrown around a lot these days, but what does it really mean? Inbound Marketing is a method of bringing visitors into your brand, using high quality content to encourage them to engage with your website. Instead of going out and pestering leads with spam, commercials, cold-calls, and flyers, […]

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SEO Considerations for Successful Blogging

SEO-Considerations-for-Successful-Blogging

Each time you publish a blog post you’re creating a new, searchable page for your website. Adding pages means more chances to draw potential customers to your site and introduce them to your company. Keeping a continuous stream of new content on your blog is also a proven way to boost your site’s Google rankings. […]

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Keeping Your Content Writers on the Same Page

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Once you’ve developed a voice for your company, it’s important to keep all your writers on the same page. Whether you’re planning on hiring freelancers or having one of your employees create blog entries, consistency is key. Make a Guidebook Just like you would create a style guide to demonstrate your company’s visual choices to […]

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Blog Entry Ideas for Your Magento Store

Blog-Entry-Ideas-for-your-Magento-Store

So, you know that blogging boosts your SEO and provides interesting and informative content to keep your customers coming back. You’ve set up your blog and maybe you’ve even written a few entries. The problem is, after a while you start to lose interest, or begin running out of ideas. You aren’t the only one. […]

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Combining the Power of Keywords with your Magento Store

Combining-the-Power-of-Keywords

You’ve heard over and over again about the importance of keywords in determining search results. But, with so much conflicting information out there and Google changing their search algorithm all the time, knowing where to start can be confusing. There are three important elements to consider when deciding where to put your keywords in a […]

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