Fixing a Sticky Mini Cart

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We recently had an eCommerce client who was approaching the final stages of their new Magento website. Internal and external QA was winding down, a launch date was set and the hosting move had been scheduled. Our team performed one more checkout test. It went perfectly. Shipping rules, coupon codes and payment options: check, check […]

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Choosing the Best WooCommerce Theme

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With thousands of WordPress themes to choose from, it’s important to select one that is the right fit. While themes can be customized with alternate looks and functionality, starting with a high-quality theme will save a lot of time, money and energy. What to consider when selecting a theme Check WooCommerce Compatibility Not all WordPress […]

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Adding a Customer Attribute Programmatically in Magento 2

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Store admins often need more specific information about their customers than Magento offers by default. Here we’ll outline the steps to add a new customer attribute programatically. We’ll use a common example for stores that work with contractors and need extra user field for “Contractor Number”. This example can record and track the number each […]

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How to Upgrade from Magento 1 to Magento 2

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Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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How to Fine-Tune Checkout to Increase Order Value

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  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The Business Goal: Increase Average Order Value For many years, online […]

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5 eCommerce Trends to Expect in 2017

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ECommerce is an evolving marketplace. As online shoppers become savvier and the marketplace becomes even more competitive, it’s important for merchants to understand what their customers will expect as they shop online. Customization Getting the right advertisements seen by the right people was a major focal point in 2016. Personalization of the browsing experience will […]

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Three Keys to Maximizing Store Growth by Breaking Brick and Mortar Rules

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Today’s consumers make a greater number of online purchases than ever before. A survey of 5,300 consumers by the United Postal Service and measurement company comScore found that online shoppers made 51% of their purchases online (excluding groceries) in 2016. That number is up from 48% in the 2015 study (UPS Study). With so many […]

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Magento Product Images

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The importance of effective product photography can’t be overstated. When customers shop online, they generally experience a high level of convenience, but lose out on the tactile interaction provided by physical stores. Excellent product photography can change that. You want your images to be textured, detailed and evocative so customers feel they are getting a […]

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