How to Upgrade from Magento 1 to Magento 2

Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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How to Fine-Tune Checkout to Increase Order Value

coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The Business Goal: Increase Average Order Value For many years, online merchants […]

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5 eCommerce Trends to Expect in 2017

ECommerce is an evolving marketplace. As online shoppers become savvier and the marketplace becomes even more competitive, it’s important for merchants to understand what their customers will expect as they shop online. Customization Getting the right advertisements seen by the right people was a major focal point in 2016. Personalization of the browsing experience will […]

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Three Keys to Maximizing Store Growth by Breaking Brick and Mortar Rules

Today’s consumers make a greater number of online purchases than ever before. A survey of 5,300 consumers by the United Postal Service and measurement company comScore found that online shoppers made 51% of their purchases online (excluding groceries) in 2016. That number is up from 48% in the 2015 study (UPS Study). With so many […]

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Magento Product Images

Magento-Product-Images

The importance of effective product photography can’t be overstated. When customers shop online, they generally experience a high level of convenience, but lose out on the tactile interaction provided by physical stores. Excellent product photography can change that. You want your images to be textured, detailed and evocative so customers feel they are getting a […]

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Payment Options with Magento (Community Edition)

Payment-Options-with-Magento

The current edition of Magento offers a variety of payment options, which means you have the ability to offer your customers a flexible range of choices when they reach the checkout page on your store. Some of the payment options are integrated through popular gateways PayPal Payflow Pro and Authorize.net. These gateways allow you to […]

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Inventory Management for Your Magento Store

Inventory-Management

Magento offers a range of solutions for keeping track of your inventory and connecting information on product stock to your catalog. If you don’t want to use the tools available for managing your stock, then you can disable inventory management within the system. However, if you want to keep track of your stock, the options […]

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5 Easy Ways to Make Magento Faster

5-Quick-Ways-to-Make-Magento-Faster

Because Magento is a heavy e-commerce CMS system, it can run a bit slow from time to time, especially if you haven’t optimized your store. There are a number of simple things you can do to get your page load speeds up. 1. Enable Flat Catalog Flattening your catalog should help with page load speeds. […]

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Increase Conversions with Related Products, Cross-sells and Up-sells in Magento

Increase-Conversions-with-Related-Products

Updated 11/7/2016: The information in this article is accurate through Magento 1.9. Magento 2 performs these actions differently. Please contact us for questions. The Magento platform provides store owners with multiple ways to promote their products. Visitors to your website might look for one, specific item, or they might want to explore your entire catalog. Either way, […]

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