Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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How to Upgrade from Magento 1 to Magento 2

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Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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Why Customers Spend More When a Store has a “Save for Later” Option

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  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The average abandoned cart rate is between 60%-80%1 for eCommerce stores. […]

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Top Tips to Take Better Product Photos

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Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye is drawn to photos and having the right style of images is vital. Customers often focus on images first, often more than other product-related text such as descriptions, and specifications. […]

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How to Fine-Tune Checkout to Increase Order Value

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  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The Business Goal: Increase Average Order Value For many years, online […]

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5 eCommerce Trends to Expect in 2017

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ECommerce is an evolving marketplace. As online shoppers become savvier and the marketplace becomes even more competitive, it’s important for merchants to understand what their customers will expect as they shop online. Customization Getting the right advertisements seen by the right people was a major focal point in 2016. Personalization of the browsing experience will […]

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