Starting a Subscription Program | Part 3: Managing Growth

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This is part three in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Check out Part One: Define the Product here. and Part Two: Know Your Customers here. A subscription program can take off quickly and it’s important that a business plans ahead for growth before launching. […]

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Announcing Our New ShipStation Partnership

coolblueweb-and-shipstation

coolblueweb is excited to share that we’re now partnering with ShipStation to offer our clients a more comprehensive range of shipping options. “Our clients have been telling us great things about ShipStation for years.” – Jonathan Martin, coolblueweb President and Founder In Spring 2017, one of our clients, an eCommerce business owner who sells bath […]

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Starting a Subscription Program | Part 2: Know Your Customers

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This article is Part Two in our three-part series about Starting a Subscription Program. Check out Part One: Define the Product here. When you’re running a subscription program, keeping customers becomes as important as finding new customers. Because of this, you can’t neglect the needs and desires of your existing subscribers. One way of keeping […]

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Starting a Subscription Program | Part 1: Define the Product

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This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Subscription programs aren’t the hot, new thing they once were, however, they provide huge benefits to both customers and entrepreneurs. One of the attractions of the subscription model is its accessibility to all kinds […]

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eCommerce trend spotting at this year’s IRCE event

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coolblueweb CEO, Jonathan Martin and Director of Solutions Bryan Littlefield at the coolblueweb booth Members of the coolblueweb team returned to our Seattle office this week after an awesome experience at IRCE, the Internet Retailer Conference + Exhibition, in Chicago. Should store owners attend next year? Yes! We’ve already reserved our spot and would love […]

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Choosing the Best WooCommerce Theme

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With thousands of WordPress themes to choose from, it’s important to select one that is the right fit. While themes can be customized with alternate looks and functionality, starting with a high-quality theme will save a lot of time, money and energy. What to consider when selecting a theme Check WooCommerce Compatibility Not all WordPress […]

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Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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How to Upgrade from Magento 1 to Magento 2

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Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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