Developers and Dragons: Slaying Bugbears with Agile Workflow

developers-and-dragons

The hulking bugbear brought down his maul a final time, dashing the head of the party’s last-best hope against the jagged wall of the cavern. The blood-soaked brute stood gloating over the rapidly expiring half-orc Stump, as the wily ranger Dukes Nightpipes (taking the only sensible course of action) bolted for safety. The grey dwarf […]

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Managing Your Growth | Starting a Subscription Program, Part 3

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This is part three in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Check out Part One: Define the Product and Part Two: Know Your Customers. A subscription program can take off quickly and it’s important that a business plans ahead for growth before launching. Determine the Level […]

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Announcing Our New ShipStation Partnership

coolblueweb-and-shipstation

coolblueweb is excited to share that we’re now partnering with ShipStation to offer our clients a more comprehensive range of shipping options. “Our clients have been telling us great things about ShipStation for years.” – Jonathan Martin, coolblueweb President and Founder In Spring 2017, one of our clients, an eCommerce business owner who sells bath […]

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Understanding Your Customers | Starting a Subscription Program, Part 2

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This article is Part Two in our three-part series about Starting a Subscription Program. Also check out: Part One: Define the Product and Part Three: Managing Growth. When you’re running a subscription program, keeping customers becomes as important as finding new customers. Because of this, you can’t neglect the needs and desires of your existing subscribers. One […]

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Define The Product | Starting a Subscription Program, Part 1

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This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Once you’re done reading, check out Part 2: Understanding Your Customers and Part 3: Managing Growth. Subscription programs aren’t the hot, new thing they once were, however, they provide huge benefits to both customers […]

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ECommerce Trend Spotting at This Year’s IRCE Event

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coolblueweb CEO, Jonathan Martin and Director of Solutions Bryan Littlefield at the coolblueweb booth Members of the coolblueweb team returned to our Seattle office this week after an awesome experience at IRCE, the Internet Retailer Conference + Exhibition, in Chicago. Should store owners attend next year? Yes! We’ve already reserved our spot and would love […]

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Choosing the Best WooCommerce Theme

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With thousands of WordPress themes to choose from, it’s important to select one that is the right fit. While themes can be customized with alternate looks and functionality, starting with a high-quality theme will save a lot of time, money and energy. What to consider when selecting a theme Check WooCommerce Compatibility Not all WordPress […]

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Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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