Starting a Subscription Program | Part 1: Define the Product

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This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Subscription programs aren’t the hot, new thing they once were, however, they provide huge benefits to both customers and entrepreneurs. One of the attractions of the subscription model is its accessibility to all kinds […]

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eCommerce trend spotting at this year’s IRCE event

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coolblueweb CEO, Jonathan Martin and Director of Solutions Bryan Littlefield at the coolblueweb booth Members of the coolblueweb team returned to our Seattle office this week after an awesome experience at IRCE, the Internet Retailer Conference + Exhibition, in Chicago. Should store owners attend next year? Yes! We’ve already reserved our spot and would love […]

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Choosing the Best WooCommerce Theme

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With thousands of WordPress themes to choose from, it’s important to select one that is the right fit. While themes can be customized with alternate looks and functionality, starting with a high-quality theme will save a lot of time, money and energy. What to consider when selecting a theme Check WooCommerce Compatibility Not all WordPress […]

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Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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How to Upgrade from Magento 1 to Magento 2

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Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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Why Customers Spend More When a Store has a “Save for Later” Option

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  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The average abandoned cart rate is between 60%-80%1 for eCommerce stores. […]

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Top Tips to Take Better Product Photos

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Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye is drawn to photos and having the right style of images is vital. Customers often focus on images first, often more than other product-related text such as descriptions, and specifications. […]

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