Although no two businesses are the same, through our experience and education we have uncovered three key elements to building a successful ecommerce website:
1. Create Clear Messages Visitors to your site should know what you are offering within 3 seconds on landing on your site or they may decide to look elsewhere. The internet era has created a consumer with a short attention span. With many choices available on the market today, what you are selling, how to search, and how to buy needs to be clear and concise. The faster your visitors are able to reach a decision, the quicker they can purchase your products.
2. Establish Trust Savvy online consumers don’t want to share their personal and financial information with just any ecommerce website. Unless your brand is already well known and trusted across the market, your ecommerce store must find other ways to effectively build trust with visitors before they will decide to buy from your site. Among the various ways to build trust is displaying trustworthy visual symbols. This can reassure the shopper your store is a secure place to make a transaction and that it is also a credible establishment. We will help you identify the right symbols to display and build trust with your customers.
3. Engage Visitors Customizing user experience by allowing visitors to look back at the products they recently viewed, greatly increases the chance of closing a sale. Engaging customers by tracking their recently viewed products, allowing them to compare products, and offering wish list and registry features will allow you to personalize the experience for every user that visits your site.
When you hire us to develop or improve your Magento ecommerce store, you can expect to achieve real results. CoolBlueWeb specializes in creating ecommerce sites that will:
Attract New Customers Build an ecommerce site that focuses on implementing search engine ‘friendly’ strategies to drive relevant and targeted traffic to your store.
Increase Sales Boost conversion rates, ticket price per customer, and ultimately increase sales by simplifying and automating the purchasing process.
Optimize User Experience Provide a positive and engaging user experience by encouraging customers to write product reviews, connect with your business through social media outlets and receive immediate online or offline support.
Boost Brand Recognition Create an appropriate branding strategy for your target market and ensure that the identity remains consistent throughout the entire site.
Build Loyalty Keep customers coming back for future purchases by creating a user-friendly site and implementing an email marketing campaign that may include referral incentive programs, special offers and coupons.
Streamline Operations Reduce operating costs and help your business run smoothly by utilizing ecommerce tools to provide customer service, fulfill orders, and track inventory.
Prepare for Future Growth Make a site that allows your business to scale for future growth, additional products, and enhanced functionality.
Track Success Receive reports and analysis on your results for your business. Knowing how many people visit your site, how long someone stays on your site, the conversion rate, and how many return, are important metrics to determine the health of your ecommerce store.
