Sarah

About Sarah

Sarah has been with coolblueweb since 2012. She enjoys dance, movies and laughing at inappropriate times.

Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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How to Upgrade from Magento 1 to Magento 2

magento-2

Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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5 eCommerce Trends to Expect in 2017

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ECommerce is an evolving marketplace. As online shoppers become savvier and the marketplace becomes even more competitive, it’s important for merchants to understand what their customers will expect as they shop online. Customization Getting the right advertisements seen by the right people was a major focal point in 2016. Personalization of the browsing experience will […]

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Magento Product Images

Magento-Product-Images

The importance of effective product photography can’t be overstated. When customers shop online, they generally experience a high level of convenience, but lose out on the tactile interaction provided by physical stores. Excellent product photography can change that. You want your images to be textured, detailed and evocative so customers feel they are getting a […]

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Supercharging your CTAs

CTAs

CTA is web speak for Call to Action. What do CTAs do? They do exactly what they say they do – reach out to your customers and encourage them to act. Acting could mean filling out a survey, making a purchase, setting an appointment, downloading a manual, or sending a message via your contact form. […]

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Our Amazing Clients – Funko Pop

Funko

At coolblueweb we’re very passionate about the work we do for our clients. What makes our days especially exciting is when we get to work with clients who create amazing products we can brag about to our families and friends. If you walk into the coolblue office, one of the first things you’ll notice is […]

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7 Common Inbound Marketing Mistakes That Will Hurt Your Business

Common-Inbound-Marketing-Mistakes

‘Inbound Marketing’ is a term that gets thrown around a lot these days, but what does it really mean? Inbound Marketing is a method of bringing visitors into your brand, using high quality content to encourage them to engage with your website. Instead of going out and pestering leads with spam, commercials, cold-calls, and flyers, […]

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