Sarah

About Sarah

Sarah has been with coolblueweb since 2012. She enjoys dance, movies and laughing at inappropriate times.

Starting a Subscription Program | Part 1: Define the Product

subscription-program-product

This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Subscription programs aren’t the hot, new thing they once were, however, they provide huge benefits to both customers and entrepreneurs. One of the attractions of the subscription model is its accessibility to all kinds […]

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Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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How to Upgrade from Magento 1 to Magento 2

magento-2

Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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5 eCommerce Trends to Expect in 2017

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ECommerce is an evolving marketplace. As online shoppers become savvier and the marketplace becomes even more competitive, it’s important for merchants to understand what their customers will expect as they shop online. Customization Getting the right advertisements seen by the right people was a major focal point in 2016. Personalization of the browsing experience will […]

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Magento Product Images

Magento-Product-Images

The importance of effective product photography can’t be overstated. When customers shop online, they generally experience a high level of convenience, but lose out on the tactile interaction provided by physical stores. Excellent product photography can change that. You want your images to be textured, detailed and evocative so customers feel they are getting a […]

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Supercharging your CTAs

CTAs

CTA is web speak for Call to Action. What do CTAs do? They do exactly what they say they do – reach out to your customers and encourage them to act. Acting could mean filling out a survey, making a purchase, setting an appointment, downloading a manual, or sending a message via your contact form. […]

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Our Amazing Clients – Funko Pop

Funko

At coolblueweb we’re very passionate about the work we do for our clients. What makes our days especially exciting is when we get to work with clients who create amazing products we can brag about to our families and friends. If you walk into the coolblue office, one of the first things you’ll notice is […]

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