Sarah

About Sarah

Sarah has been with coolblueweb since 2012. She enjoys dance, movies and laughing at inappropriate times.

Managing Your Growth | Starting a Subscription Program, Part 3

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This is part three in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Check out Part One: Define the Product and Part Two: Know Your Customers. A subscription program can take off quickly and it’s important that a business plans ahead for growth before launching. Determine the Level […]

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Announcing Our New ShipStation Partnership

coolblueweb-and-shipstation

coolblueweb is excited to share that we’re now partnering with ShipStation to offer our clients a more comprehensive range of shipping options. “Our clients have been telling us great things about ShipStation for years.” – Jonathan Martin, coolblueweb President and Founder In Spring 2017, one of our clients, an eCommerce business owner who sells bath […]

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Understanding Your Customers | Starting a Subscription Program, Part 2

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This article is Part Two in our three-part series about Starting a Subscription Program. Also check out: Part One: Define the Product and Part Three: Managing Growth. When you’re running a subscription program, keeping customers becomes as important as finding new customers. Because of this, you can’t neglect the needs and desires of your existing subscribers. One […]

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Define The Product | Starting a Subscription Program, Part 1

subscription-program-product

This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Once you’re done reading, check out Part 2: Understanding Your Customers and Part 3: Managing Growth. Subscription programs aren’t the hot, new thing they once were, however, they provide huge benefits to both customers […]

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Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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How to Upgrade from Magento 1 to Magento 2

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Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more. Sarah Sarah has […]

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5 eCommerce Trends to Expect in 2017

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ECommerce is an evolving marketplace. As online shoppers become savvier and the marketplace becomes even more competitive, it’s important for merchants to understand what their customers will expect as they shop online. Customization Getting the right advertisements seen by the right people was a major focal point in 2016. Personalization of the browsing experience will […]

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