3 Tips for Successful Conversion Rate Optimization

Conversion Rate Optimization

We are going to kick off a set of tips for optimizing the conversion rate of an eCommerce store. Conversion Rate Optimization (CRO) is not a one size fits all process; what works for one audience may not work for another, so each of these tips should be taken with a grain of salt. Also […]

Read More >

Ecommerce SEO: Keeping Results After a Relaunch

Launching Website and Keep SEO

For most companies, having great eCommerce SEO (search engine optimization) is an important component of their traffic plan. Launching a brand-new site is different than launching a rebuild. Both have the same core principles, but with a relaunch it’s vital that store owners retain any positive rankings earned by the previous site. The last thing […]

Read More >

Developers and Dragons: Slaying Bugbears with Agile Workflow

developers-and-dragons

The hulking bugbear brought down his maul a final time, dashing the head of the party’s last-best hope against the jagged wall of the cavern. The blood-soaked brute stood gloating over the rapidly expiring half-orc Stump, as the wily ranger Dukes Nightpipes (taking the only sensible course of action) bolted for safety. The grey dwarf […]

Read More >

Fixing a Sticky Mini Cart in Magento 2

stickyfoot

We recently had an eCommerce client who was approaching the final stages of their new Magento website. Internal and external QA was winding down, a launch date was set and the hosting move had been scheduled. Our team performed one more checkout test. It went perfectly. Shipping rules, coupon codes and payment options: check, check […]

Read More >

Managing Your Growth | Starting a Subscription Program, Part 3

know-customers

This is part three in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Check out Part One: Define the Product and Part Two: Know Your Customers. A subscription program can take off quickly and it’s important that a business plans ahead for growth before launching. Determine the Level […]

Read More >

Announcing Our New ShipStation Partnership

coolblueweb-and-shipstation

coolblueweb is excited to share that we’re now partnering with ShipStation to offer our clients a more comprehensive range of shipping options. “Our clients have been telling us great things about ShipStation for years.” – Jonathan Martin, coolblueweb President and Founder In Spring 2017, one of our clients, an eCommerce business owner who sells bath […]

Read More >

Understanding Your Customers | Starting a Subscription Program, Part 2

admin

This article is Part Two in our three-part series about Starting a Subscription Program. Also check out: Part One: Define the Product and Part Three: Managing Growth. When you’re running a subscription program, keeping customers becomes as important as finding new customers. Because of this, you can’t neglect the needs and desires of your existing subscribers. One […]

Read More >

Define The Product | Starting a Subscription Program, Part 1

subscription-program-product

This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Once you’re done reading, check out Part 2: Understanding Your Customers and Part 3: Managing Growth. Subscription programs aren’t the hot, new thing they once were, however, they provide huge benefits to both customers […]

Read More >