What’s New in WooCommerce 3.0

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WooCommerce 3.0.x is a major upgrade recently released by WooCommerce. Before hitting the update button, it’s important to understand what’s included with this release and how these updates might affect the functionality of an online store. Also, be sure to backup a site before updating and, if possible, test the update on a staging site […]

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Top Conferences for Developers

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If you’re interested in the tech world, it’s important to stay on top of changes in the field and take advantage of opportunities to grow. A great way to do this is by attending some of the great conferences available to developers. Here’s a quick roundup of our top three conferences for those interested in technology […]

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How to Upgrade from Magento 1 to Magento 2

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Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more.

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Why Customers Spend More When a Store has a “Save for Later” Option

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  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The average abandoned cart rate is between 60%-80%1 for eCommerce stores. […]

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Top Tips to Take Better Product Photos

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Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye is drawn to photos and having the right style of images is vital. Customers often focus on images first, often more than other product-related text such as descriptions, and specifications. […]

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How to Fine-Tune Checkout to Increase Order Value

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  coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The Business Goal: Increase Average Order Value For many years, online […]

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