Starting a Subscription Program | Part 1: Define the Product

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This is part one in a three-part series offering best practices for eCommerce stores looking to build out a subscription program. Subscription programs aren’t the hot, new thing they once were, however, they provide huge benefits to both customers and entrepreneurs. One of the attractions of the subscription model is its accessibility to all kinds […]

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eCommerce trend spotting at this year’s IRCE event

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coolblueweb CEO, Jonathan Martin and Director of Solutions Bryan Littlefield at the coolblueweb booth Members of the coolblueweb team returned to our Seattle office this week after an awesome experience at IRCE, the Internet Retailer Conference + Exhibition, in Chicago. Should store owners attend next year? Yes! We’ve already reserved our spot and would love […]

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Choosing the Best WooCommerce Theme

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With thousands of WordPress themes to choose from, it’s important to select one that is the right fit. While themes can be customized with alternate looks and functionality, starting with a high-quality theme will save a lot of time, money and energy. What to consider when selecting a theme Check WooCommerce Compatibility Not all WordPress […]

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Adding a Customer Attribute Programmatically in Magento 2

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Store admins often need more specific information about their customers than Magento offers by default. Here we’ll outline the steps to add a new customer attribute programatically. We’ll use a common example for stores that work with contractors and need extra user field for “Contractor Number”. This example can record and track the number each […]

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Tips for Creating the Perfect Ecommerce Landing Page

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ECommerce stores use landing pages as a focused method of converting visitors. Landing pages need to be able to accomplish several things at once, including establishing trust and convincing visitors they will find what they’re looking for. Because there’s a big difference between the effectiveness of a good landing page and a bad landing page, […]

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What’s New in WooCommerce 3.0

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WooCommerce 3.0.x is a major upgrade recently released by WooCommerce. Before hitting the update button, it’s important to understand what’s included with this release and how these updates might affect the functionality of an online store. Also, be sure to backup a site before updating and, if possible, test the update on a staging site […]

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Top Conferences for Developers

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If you’re interested in the tech world, it’s important to stay on top of changes in the field and take advantage of opportunities to grow. A great way to do this is by attending some of the great conferences available to developers. Here’s a quick roundup of our top three conferences for those interested in technology […]

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How to Upgrade from Magento 1 to Magento 2

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Magneto stores have complex customizations. The time and work needed to upgrade from Magento 1 to Magento 2 can vary from store to store. In essence though, each upgrade will follow these essentials steps. If you’re considering making the move with your store, we can help. Just email info@coolblueweb.com to learn more.

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