Top Tips to Take Better Product Photos

Product images on an eCommerce store can make the difference between a customer choosing to make a purchase or leaving a site. The human eye is drawn to photos and having the right style of images is vital. Customers often focus on images first, often more than other product-related text such as descriptions, and specifications. […]

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How to Fine-Tune Checkout to Increase Order Value

coolblueweb Customer Experience Series Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers. The Business Goal: Increase Average Order Value For many years, online merchants […]

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5 eCommerce Trends to Expect in 2017

ECommerce is an evolving marketplace. As online shoppers become savvier and the marketplace becomes even more competitive, it’s important for merchants to understand what their customers will expect as they shop online. Customization Getting the right advertisements seen by the right people was a major focal point in 2016. Personalization of the browsing experience will […]

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Try this Powerful New Tool for WooCommerce

With the recent release of Powerpack, personalizing the look and feel of WooCommerce just got much easier. A plugin built by the experts at WooCommerce, Powerpack lets store owners customize the appearance of their store without editing code. It also shows the changes live, in real time. And at only $59, this new plugin provides […]

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Three Keys to Maximizing Store Growth by Breaking Brick and Mortar Rules

Today’s consumers make a greater number of online purchases than ever before. A survey of 5,300 consumers by the United Postal Service and measurement company comScore found that online shoppers made 51% of their purchases online (excluding groceries) in 2016. That number is up from 48% in the 2015 study (UPS Study). With so many […]

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Magento Product Images

Magento-Product-Images

The importance of effective product photography can’t be overstated. When customers shop online, they generally experience a high level of convenience, but lose out on the tactile interaction provided by physical stores. Excellent product photography can change that. You want your images to be textured, detailed and evocative so customers feel they are getting a […]

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Supercharging your CTAs

CTAs

CTA is web speak for Call to Action. What do CTAs do? They do exactly what they say they do – reach out to your customers and encourage them to act. Acting could mean filling out a survey, making a purchase, setting an appointment, downloading a manual, or sending a message via your contact form. […]

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